Idéproduction was created 1992 by two Swedish art designers, Maria Kristensen and Peter Ljungdell. They have since designed various collections of clothes, handbags, home interior and silver jewellery. However, since 1998, Maria has channeled her creative energy into developing the silver jewelery, which is top Scandinavian design. The design, production, marketing and sale of the jewellery constitute the bulk of the activities now carried out by Idéproduction.